INTRODUCTION
Introduction to the Global Center on Adaptation (GCA)
The Global Center on Adaptation (GCA) is an international organization that works as a solutions broker to catalyze action and support for adaptation solutions, from the international to the local, in partnership with the public and private sector, to ensure we learn from each other and work together for a climate resilient future. Adapting to impacts of climate change provides a “win-win” for livelihoods, food security, water supply, health, security, and economic growth. The work of the GCA elevates the visibility and political importance of climate adaptation and facilitates solutions, such as smarter investments, new technologies and better planning to become more resilient to climate related threats. GCA is a rapidly growing organization with offices in Abidjan, Beijing, Dhaka, Groningen, and Rotterdam.

The GCA’s ambitious 2020-2025 business plan and strategy have three pillars:

• Programs: Food Security; Using Nature for more resilient infrastructure; Water for Urban Growth and Resilience; Climate Finance; Youth Leadership.
• Knowledge: Building adaptation knowledge globally through cutting edge products such as the State and Trends in Adaptation Report and the Adaptation Knowledge Portal.
• Advocacy and Awareness: Formulating policy messages to move the global, regional, and local adaptation agendas forward.

The Services: GCA intends to procure a Social Media Posting and Monitoring Tool. Your quotation, as specified in Annex 3: Scope of Work/Terms of Reference is hereby invited.

Scope of the Services Required
The GCA seeks a provider for a series of concrete social media tools:
Social Media Management 
–        A unified content calendar for scheduling, editing, previewing and publishing organic and paid social media content for Facebook, Instagram, LinkedIn, TikTok, Twitter, WhatsApp and YouTube
–        The ability to tag and categorize content and posts according to labels and campaigns 
–        A consolidated inbox collating mentions and messages across platforms 
–        A digital asset library in the cloud that allows storing of images and videos, as well as associated post text and tags 
–        Access for at least 3 users with varying levels of access and approval rights based on assigned user roles, and the means to work collaboratively with other users, provide comments, and share a unified digital asset library 
 

Social Media Measurement and Monitoring 
–        Customizable dashboards for monitoring the performance of content, tags, and campaigns through various metrics including impression, reach, engagement, and follower growth across Facebook, Instagram, LinkedIn, TikTok and Twitter.  
–        The ability to share dashboards with others, either by downloadable PDF and/or CVS files or a shareable link. 
–        The ability to store at least two years of historical data to enable in-depth trend analysis. 
 
Social Listening 
–        A social listening tool that allows monitoring of brands (our own as well as competitors), hashtags, campaigns, influencers and topics, with the ability to store at least 5 searches and share with other team members (either through downloadable PDF and/or CVS files or a shareable link) 
–        The ability to view mentions and segregate by verified and unverified accounts, as well as individuals and organizations 

Quotation Submission
Quotations and all supporting documents must be sent to the email address: procurement@gca.org as one document in PDF format (25MB maximum size), as an attachment not as a link, no later than Friday, January 24, 2025, 16:00:00 hours (04:00:00 p.m. o’clock), Central European Time (CET).
 
GCA will confirm receipt of quotations within 24 hours from the closing date and time. Bidders that do not receive this confirmation must contact GCA within 48 hours from the closing date and time. After 48 hours from the closing date and time, GCA shall not respond to any queries related to whether a bidder’s quotation was received.
 
The quotation must be drafted in English. The email subject heading should be clearly marked with the following information: “Request for Quotation: Ref GCA-PR-24-641 – Social Media Posting and Monitoring Tool”.
 
The submission/quotation (all documentation including technical and financial information) shall not exceed 10 pages (excluding supporting documentation, CVs, and company profile) and 25MB in size for successful delivery. The GCA will not be held responsible for non-delivery of quotations exceeding 25MB.
 
 The submission/quotation (including technical and financial information) must be in one document and sent in one e-mail.
 
In case of a joint submission/quotation, all the partners (except the lead partner) shall submit a power of attorney, signed by an authorized representative of each partner, designating the lead partner to represent them and to sign the contract on their behalf in relation to this call for quotations.
 
There will be no public opening session for the quotations received. Quotations will be opened privately by GCA after the closing time specified for the receipt of quotations.  No public announcement of the contents of any offer will be made at any time.
 
GCA subscribes to the UN Supplier Code of Conduct | UN Procurement Division. By participating in this RFQ, bidders agree to comply with this code.

Please download the full RFQ on this page for more information